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Articles for the Small Business Professional



April 15

Online Business for Beginners

Beginners Guide to Building an Online Business

 
When you are starting out to build an online business, do keep in mind that an online business just like any other business venture will require time and effort from your part. Despite the success of many online business ventures standing testament to the fact that home based businesses and online businesses are stable mediums to invest in, one should not take an online business for granted.

To get your online business up and running you will first need to create a good launching pad for your ideas. To do this, you will first need to decide what online business venture that you are planning to join. There are many choices open to you. Two of the best options that the internet has to offer include MLM marketing or network marketing and direct sales.

Direct sales involve the user creating a website and promoting products for sales on it. You will get a commission every time a sale is made from your website. These products can belong to another company or be items that you have made or crafted.

In the case of MLM marketing or network marketing, you will be promoting a network that’s sells a variety of products. You will earn a residual income from sales made by members recruited. The network marketing scheme works on a downline, meaning that you earn more money depending on the size of your network and the efficiency of its members in selling products.

Once you have decided which business avenue that you would like to pursue, select the company whose products that you would like to market in the case of direct sales; or the network that would like to partner with if you are interested in MLM marketing.

After this is done, devise a smart and unique way that you can market these products and create your website accordingly. The next step is marketing, which is accomplished by advertising and social networking. In comparison to a brick and mortar business, an online business takes lesser time to get on its feet. A home based business also has the added advantage of being able to run itself once it is well established. Should you go in for a network marketing opportunity instead of a direct sales business, you will also be able to generate residual income.

Zack Miller is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Zack and his team have assisted hundreds of people in generating profits that exceed $250K or more in their first year. For more information and to contact Zack, visit: http://www.generatethewealth.com





9:04 AM GMT  |  Read comments(0)

Small Business Budget Advice
Does My Small Business Need a Budget?

Does My Small Business Need a Budget?

By: Melody Campbell

"I only have a small business, I don't need a budget."

"I don't have enough money to budget."

For many small business owners, the word "budget" is something for the bigger company - maybe they'll have one when their business "grows up."

What is a Budget?
The simple explanation is a budget is a plan for how you will manage all financial resources and all expenses for your business. The basic equation that you want to demonstrate in a budget is as follows:

(estimated )Sales minus (estimated) Expenses = Profit (or loss)

How to create a Budget
If this is your first time to work on a budget for your small business, you might work from the perspective of having to list cost of goods or services plus all of your operating expenses to start the process.

How much does it take to operate your phone line? What is the cost of other utilities? How about the cost of a company vehicle, or what is the cost of transportation if you're using your personal vehicle to also serve as a company vehicle. Do you need any supplies or inventory to operate your business? How about any employee payroll, payroll taxes or independent product or service providers? Remember to include everything you spend money on to operate your business even if you allocate some of the expenses to "petty cash" expenses, such as parking or bridge tolls while traveling to see clients.

I recommend that you create annual budget, as opposed to a monthly budget, so you can identify any expenses that you may have that come up only once or twice a year such as insurance and include them in your list of expenses. This allows you to amortize or spread the cost of this out over several months so that you can plan ahead for the expense.

As you work on your list of expenses keep in mind that these are the expenses that are necessary to operate your business. These should not be your "wish list" unless you want to budget in some expansion or growth. You may want to create a budget with just the necessities and another version of your budget with expansion expenses listed so that you can see the cost of both separately.

With a dollar figure to work with of your total expenses you are able to set the standard for or evaluate your sales figures. If you are new to your business you may need to use the dollar amount of your expenses to help you determine what your sales need to be in order to cover all costs and show a profit. If you have been in business for a while you can evaluate whether or not you are producing a profit by looking at historical sales figures.

As you conduct business during your budget year you should compare your actual income and spending with what you estimated. This will allow you to manage your spending so that you don't over spend and cut into or eliminate your profits. You will also be able to see if sales have met expectations in order to cover expenses and still remain profitable.

Who should Budget?
Every small business owner should budget, no matter the size of business. I have heard some small business owners say their business is too small to budget, but that is not true. If you don't have a written plan for what your financial obligations are and how your revenue will cover those obligations and leave some money unspent, then your business will never grow. In fact, you may out-spend your revenue and put yourself out of business.

Why Budget?
Budgeting for your small business gives you control over your finances. By looking ahead to what you know or can reasonably estimate what your expenses will be, you can then make financial decisions that will keep you from over-spending, or give you the freedom to invest in the growth of your business.

When Budget?
Every small business owner should have a budget to start their business and then review it annually. I recommend that small business owners review their budget several months before the end of their fiscal year. When I say review the budget I'm talking about comparing projected budget with actual. In the comparison you can see if your estimates were realistic. You and your CPA can also plan for last minute tax strategies, or plan to implement strategies in the up coming year's budget.

The Goal in Budgeting
Remember, the goal of having a budget is to stay in control of your finances in advance. Setting the standard for your spending and revenue and having a tool to compare with actual will give you the control that you need to stay profitable. At the very least it will give you an indication of whether or not your business is actually profitable and not just busy.

Resource
Throw away all your receipts!
Yes, you can throw them all away after you've scanned them into NeatReceipts. This handy tool is operated by scanning all of your receipts using a portable scanner into your computer or laptop. The software can produce expense reports or you can import the information from the receipts into your accounting software such as Quicken or QuickBooks. Once the receipt has been scanned into your computer you have a digital copy so you can through the receipt away. No more shoe boxes full of receipts!
http://www.thesmallbusinessguru.com/products/item10.cfm

Author Bio
Melody Campbell is The Small Business Guru. You can view more Small Business Owner Resources at The Small Business Guru website. Educate yourself for Success in the Core Competencies to becoming a Master Small Business Owner. New monthly membership trial for only $1 for the first 30 days! www.thesmallbusinessguru.com

Article Source: http://www.ArticleGeek.com - Free Website Content

8:45 AM GMT  |  Read comments(0)

Interested in Starting a Home Business? Read This First!


Starting a Business: Do You Have What it Takes to Start a Business?

 

Without understanding what it takes mentally, physically, emotionally and spiritually to start and grow a business from scratch, your chances of success diminish greatly. I can honestly tell you that growing a small business, while financially and emotionally rewarding, is the hardest thing I have ever done. And it will probably be the hardest thing you will ever do. 

 

I have seen a lot of "Are you an entrepreneur?" evaluations in magazines and on the Internet. I don't put much stock in them, and here's why: they can't know the really deep and important parts of your character from a survey. You can find some very good assessment tools to show what categories your personality fits into, how well you play with your coworkers and what kind of boss you might be. But, only you know if you are willing to put in what it takes to make your business successful and make good money. DO NOT take your attitude toward success lightly. At a minimum, you need:

 

Determination not to give up.

 

Tenacity to fight for a deal when the polite and easy thing

 would be to walk away.

 

Assertiveness to be able to ask the tough questions that make you uncomfortable and put a lump in your throat.

 

Boldness to make the tough decisions that will change other people's lives.  

 

Attention to minute detail. I know, everyone tells you to delegate. And you should, once you can afford to and understand your own businesses systems. Nobody will look after your bottom line like you. 

 

The character traits above are the minimum that you either need to have, or are willing to develop. Business is no place for the faint-of-heart. You need thick skin.

 

By the way, I was discussing my eBook with two of my sons aged 22 and 25 before I released it. They had never heard of the term, scratch, used for money. For me, it was one of those, "I'm as old as my parents" moments. They understood the Starting from Scratch part but thought that "without having any" meant without anything, not just without money. It didn't become apparent until we were discussing a name for the monthly updates. I suggested, "Still itching for more Scratch?" and they looked at me like I was speaking Vulcan. They asked why someone would itch for more nothing.   They pointed out that a scratch in pool is also bad. This is an excellent example and one that you, and I can learn from.

 

Tip - Don't assume the world understands your product just because you know it so well. Whenever you come out with something new or write a new sales letter or brochure, make sure a few people read it first. Don't give them any hints and then ask them to tell you what they learned. You may be surprised, like I was. BTW - I am still looking for a good name for the updates.

 

Tip -  Start your day reading inspirational materials and success stories about others in business. We'll discuss attitude in more detail because it really can mean the difference between success and failure - or between good and great.

 

One web site I like to start my day with is The Daily Motivator

 

 

 

Sign up now to get our free 5 day e-course that includes the 10 most important things you must know about Setting Up Your Business Plan now!

 

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Starting a business from scratch by yourself is tough enough. That's why you need to surround yourself with positive people that will stick with you through all the ups and downs. It can be family and/or friends. I have been fortunate enough to have a tremendous wife and four great children who put their faith in me. And it was their faith many times that kept me going. When someone believes in you, you can accomplish a great deal. 

 

Find your support system early on. Aside from friends and family look to join Master Mind groups (read Napoleon Hill's classic, Think and Grow Rich for advice on Master Mind groups), other groups of entrepreneurs, and user groups that have businesses similar to yours. 

 

A key problem entrepreneurs have is CEO isolation. It really can be lonely at the top. A lot of decisions are made in a vacuum without input from others. Joining a CEO group will cost you and is probably not your best choice early on. But there are plenty of free support forums on the internet and I will be glad to answer as many questions as I can for you.

  

I was fortunate to have a wonderful mentor named Don Weber, who brought a ton of experience and reality-grounded advice to my company. Try to find a mentor. It helps if he or she has been through what you are tackling. I also like Napoleon Hill's idea in Think and Grow Rich: He would talk to and knock around ideas with imaginary business leaders. You have to play both sides, and you feel a bit weird, but it works. At least this is a weird thing that can make you money.

 

I've spent the last few years reading everything I can about attitude. 10 million motivational speakers can't all be wrong, can they? Even if others tell me those speakers are phonies or just acting, I don't listen. I've often asked sales people, "When's the best time to make a sale?" Do you know the answer? The answer is, right after you close the one before it. When you close a sale, or succeed at anything, you're on top of your game. You feel great. You're proud, confident and not afraid to meet with or call anyone. Why is that? Who cares! I chalk it up to just having the right attitude. All that matters is that we know it happens. The key is to notice when it happens, grab that feeling, and wear it all the time.

 

You need a good attitude to run a business. To me, having a good attitude means:

 

Smiling and saying things are great when maybe they aren't, and believing it.

Never losing sight of the goal.

Never losing sight of who you are working for. You need to know who that is. It isn't always you.

Looking for the positive and accepting the realities.

Not taking any of your setbacks out on someone else.

Catching someone doing something well and letting them know about it right then.

Fakin' it 'til you make it.

 

 

http://www.LouieBernstein.com

Principal at LouieBernstein.com

Professional Experience: I have have been in the computer industry since 1976. Starting as a data processing recruiter, I moved to account management positions at Digital Equipment Corporation (DEC) for four years and EMC Corporation (EMC2) for two years before starting MindIQ in 1986. During my term as CEO, I have grown the business four different times, bringing to market several products and getting our company included in the Inc. 500 list of fastest growing companies.

I also run a small sales and marketing firm. We deliver sales copywriting, marketing consulting and Internet Marketing expertise.

I have recently released my first eBook - How To Start A Business From Scratch...Without Having Any.

Specialties:

Building businesses, sales, negotiations, training, eLearning, e-Learning, online training, Education, small business, start a business, starting a business, entrepreneur




8:42 AM GMT  |  Read comments(0)